Readings 3.6

Gloss Bias

In Gloss Bias, we learn that glossy displays out sell matte displays every time. This is because of the gloss bias, or the general human preference for glossy versus dull objects. This theory is said to be from evolution and humans ability to find water sources from the “glossy” reflection of the lake. Glossy favors instinctive biases and not conscious thinking. Also for a mass market appeal, choose glossy. For a niche target, choose matte to differentiate your product.

What is Glitter?

“Even humans who do not like glitter, like glitter.” Our desire for sparkle is innate, it is embedded in us. In this article, the author searches for the origin of glitter. The author wishes to discover how glitter is made, so badly wanting to physically visit a glitter factory and wrap his head around it. In his experience in the factory, the author tells us about how the glitter is made. Plastic goes through metallization until both sides are coated with aluminum. But why does glitter even exist and who could even think of glitter in the first place? The primary functions of glitter are, of course, aesthetic; glitter exists so that glitter can be put on things that do not have glitter on them. The article begins to talk about color and wavelengths and it reminds me of a physics class I took freshman year. I never would have thought that glitter has anything to do with physics.

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