Design of Every Day Things
In this chapter, the author discusses the frustrations of poor designs of every day objects that thwart use. This brings him to the point of discussing one of the most important principles in design: visibility. He claims that every day household objects should be simple designs that have visible cues for the user to use. Just the right things have to be visible in order to operate. The psychology of every day things is an interesting topic and the rest of this book will speak on it. Beginning, the author claims there are around twenty thousand every day things and each object has its own conceptual model behind it. He emphasizes the importance of mapping in creating these concepts for every day objects and planning out the entire process of the design. Every design should also receive its own set of feedback to see if the design is actually feasible and makes sense to every day users.
MAYA stands for the most advanced yet acceptable principle. It is a strategic principle used for determining the most commercially viable aesthetic for design. This aesthetic appeal is a balancing act between familiarity and novelty. This principle helps us realize we can not introduce radical innovations all at once, but rather in steps with multiple product releases.